The Brief
BEE Free is a vegan honey brand. The goal was to create an organic visual identity using natural colors inspired by a summery golden meadow. The ingredients of the honey needed to be prominently featured to convey the vegan message.
Creative Ginger created hand-drawn illustrations showcasing the key ingredients in the honey recipe. This visual identity encompassed logos, colours, typography, custom illustrations and patterns, packaging, social media templates, and various other elements.
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